Scents that welcome people into the home – cozy, comfortable and charming. Talk about first impressions.įoyer entryway decor ideas +190%, Front door portico +40%, Front door transformation +85%, Garden front of house entrance +35% and Porch for camper +115% Entryway and porch makeovers may sound small, but they can pack a big punch for people who want welcoming exteriors to match their individualistic interiors. "Gen Z is very inquisitive, and they like to make decisions rooted in information.Even as house prices continue to rise, people will look to add value to their homes in personal and budget-friendly ways. "Sustainability and social issues are very important to this generation, as so many new brands are being more transparent about their business practices," Brown said.
Sustainable companies like Girlfriend Collective, which makes their leggings out of recycled water bottles, and even secondhand merchants on Depop are popular among younger consumers who are aware of ethical shopping and protecting the environment from non-biodegradable clothing and fast fashion. "They grew up in the age of social media, and sharing news across social platforms comes naturally to them." "Members of Gen Z are huge on sharing information," Samantha Brown told Insider. When it comes to fashion trends, Gen Z heavily leans into the ideas of sustainably sourced fabrics and brands with strong social messaging.Īccording to McKinsey and Business of Fashion's State of Fashion Report, nine in 10 Generation Z consumers believe companies have a responsibility to address environmental and social issues. Account icon An icon in the shape of a person's head and shoulders.
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